Jordan Hamilton

Jordan Hamilton

B2B SaaS Marketing Executive
A scrappy and proven B2B marketing and business development executive specializing in high-growth, scale-up enterprise software between 5-25M ARR. I've adapted to any vertical — field service, sustainability, developer tooling — and delivered at every stage. Most recently at Port.io, I led marketing through new category creation and a $100M Series C raise. Previously, I tripled revenue at Novisto from Series B to Series C in under two years. Earlier, I propelled TrueContext from $3M to over $25M ARR and a $150M acquisition by Battery Ventures. I report directly to the CEO, own the full pipeline generation target, and have never missed a quarterly number. I build teams that win on GTM innovation and democratized creativity.
150%+Revenue growth in <2 yrs
$150MAcquisition (Battery Ventures)
$100MSeries C fundraise
$25MARR from $3M

Career Timeline

Port.io
VP Marketing
2025
Establishing the Agentic Engineering Platform category. Series C marketing, investor narrative, and demand programs.
Novisto
VP Marketing
2023 – 2025
150%+ revenue growth in ~2 years. $38M Series C fundraise narrative, $45–50M pipeline programs, 45% CAC reduction.
TrueContext
Director of Marketing
2015 – 2023
Led corporate rebrand from ProntoForms to TrueContext, culminating in a $150M acquisition by Battery Ventures. Managed $15M+ demand gen budget, 6 FTEs. Grew ARR from $3M to $25M+.
Director of Marketing
Feb 2020 – Jul 2023
Senior Manager, Marketing
Apr 2019 – Feb 2020
Manager, Demand Gen & Marketing Ops
Sep 2018 – Apr 2019
Digital Marketing Manager
May 2018 – Sep 2018
Digital Marketing Specialist
Aug 2017 – Apr 2018
Digital Marketing Coordinator
Oct 2016 – Aug 2017
Sales Development Representative
Oct 2015 – Oct 2016

Case Studies

Building an AI centric brand for Port.io

In conjunction with a major brand repositioning from legacy Internal Developer Portals to leading a newly defined category, Port's new brand identity confidently places the organization as the definitive leader in agentic engineering.

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A distinct visual identity for the leader in ESG

Led the website relaunch and new visual identity for Novisto, the leader in ESG Data Management and Reporting, built on a highly performing and modern infrastructure, dramatically improving brand recognition alongside website performance.

View Website ↗

Accomplishments

12 accomplishments
Pipeline & Revenue
Port.io FY'25
Pipeline Growth: $14M → $18M ARR
▲ +30% Pipeline Growth
Drove significant pipeline expansion at Port.io, growing from $14M to $18M ARR through targeted demand generation, content strategy, and improved sales-marketing alignment initiatives.
ARRPipelineRevenue GrowthSales Alignment
Brand & Positioning
Port.io FY'25
Agentic Engineering Platform Category Creation
▲ Gartner Validated
Led the creation of a new market category — Agentic Engineering Platform — positioning Port.io ahead of the curve in AI-native developer tooling. Category was independently validated by Gartner, establishing Port.io as the definitive leader.
Category CreationAnalyst RelationsAIGartner
Fundraising & IR
Port.io FY'25
Series C Pitch Deck & Marketing Due Diligence
▲ Series C Fundraise
Developed the Series C fundraising pitch deck and led all marketing due diligence, presenting brand narrative, GTM strategy, competitive positioning, and market opportunity to investors.
FundraisingInvestor RelationsSeries CGTM
Pipeline & Revenue
Novisto 2023–2025
150%+ Revenue Growth in ~2 Years
▲ 150%+ Revenue Growth
Achieved over 150% revenue growth during a ~2-year tenure as VP Marketing at Novisto, scaling the ESG reporting platform through demand generation, strategic partnerships, and brand differentiation in a competitive and emerging category.
Revenue GrowthESGSaaSScale
Fundraising & IR
Novisto 2024
$38M Series C Fundraise — Narrative & Pitch Deck
▲ $38M Series C
Crafted the fundraising narrative and investor-facing pitch deck for Novisto's $38M Series C round, articulating market opportunity, competitive differentiation, customer traction, and the company's long-term growth vision.
FundraisingSeries CInvestor RelationsESG
Pipeline & Revenue
Novisto FY'24–FY'25
$45M–$50M Pipeline Targets + 30% Efficiency Gain
▲ 30% Efficiency Gain
Built and managed pipeline generation programs targeting $45M in FY'24 and $50M in FY'25 while simultaneously improving marketing efficiency by 30% Y/Y through process optimization, tool consolidation, and improved attribution modeling.
PipelineEfficiencyOperationsAttribution
Marketing Operations
Novisto 2024
45% CAC Reduction Year-over-Year
▲ 45% CAC Reduction
Reduced customer acquisition cost by 45% year-over-year at Novisto through rigorous attribution modeling, channel mix optimization, elimination of low-ROI spend, and tighter integration with the sales development process.
CACEfficiencyAttributionROI
Events
Novisto 2025
300+ Person Global Customer Conference — Produced & MC'd
▲ 300+ Attendees
Produced and emceed a 300+ person global customer conference, managing all aspects of event strategy, programming, speaker curation, vendor coordination, logistics, and executive presentations from concept through execution.
EventsCustomer ConferenceGlobalExecutive
Brand & Positioning
TrueContext 2022
Corporate Rebrand → $150M Battery Ventures Acquisition
▲ $150M Acquisition
Led the full corporate rebrand from ProntoForms to TrueContext, repositioning the company as a premium enterprise mobile platform. The rebrand directly contributed to the $150M acquisition by Battery Ventures by modernizing the brand narrative and elevating perceived value.
RebrandM&AEnterpriseBattery Ventures
GTM Strategy
TrueContext 2021–2022
~2x Enterprise Pipeline Against Flat Budget
▲ ~2x Enterprise Pipeline
Nearly doubled enterprise pipeline year-over-year while holding the marketing budget flat, achieved through smarter channel mix decisions, improved ICP targeting, and a newly implemented account-based marketing program focused on top-tier enterprise accounts.
ABMEnterprisePipelineEfficiency
GTM Strategy
TrueContext 2021
Fortune 50 Johnson Controls Communications Program
▲ Fortune 50 Partnership
Developed and executed a joint communications program with Fortune 50 company Johnson Controls, including co-branded content, case studies, press coverage, and event activations that significantly elevated enterprise brand credibility and supported mid-market expansion.
EnterprisePartnershipFortune 50Johnson Controls
Brand & Positioning
TrueContext 2022
Best Performance in Marketing — Best of Ottawa Business Awards
▲ Industry Award Winner
Received the Best Performance in Marketing award at the Best of Ottawa Business Awards, recognizing outstanding marketing innovation, campaign creativity, and measurable business results delivered at TrueContext/ProntoForms.
AwardOttawaRecognitionIndustry

Let's build something

Open to VP Marketing and CMO opportunities at high-growth B2B SaaS companies (5-25M ARR).

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