A scrappy and proven B2B marketing and business development executive specializing in high-growth, scale-up enterprise software between 5-25M ARR. I've adapted to any vertical — field service, sustainability, developer tooling — and delivered at every stage.
Most recently at Port.io, I led marketing through new category creation and a $100M Series C raise. Previously, I tripled revenue at Novisto from Series B to Series C in under two years. Earlier, I propelled TrueContext from $3M to over $25M ARR and a $150M acquisition by Battery Ventures.
I report directly to the CEO, own the full pipeline generation target, and have never missed a quarterly number. I build teams that win on GTM innovation and democratized creativity.
150%+Revenue growth in <2 yrs
$150MAcquisition (Battery Ventures)
$100MSeries C fundraise
$25MARR from $3M
Career Timeline
PO
Port.io
VP Marketing
2025 – Present
Establishing the Agentic Engineering Platform category. Series C marketing, investor narrative, and demand programs.
NO
Novisto
VP Marketing
2023 – 2025
150%+ revenue growth in ~2 years. $38M Series C fundraise narrative, $45–50M pipeline programs, 45% CAC reduction.
TR
TrueContext
Director of Marketing
2015 – 2023
Led corporate rebrand from ProntoForms to TrueContext, culminating in a $150M acquisition by Battery Ventures. Managed $15M+ demand gen budget, 6 FTEs. Grew ARR from $3M to $25M+.
Director of Marketing
Feb 2020 – Jul 2023
Senior Manager, Marketing
Apr 2019 – Feb 2020
Manager, Demand Gen & Marketing Ops
Sep 2018 – Apr 2019
Digital Marketing Manager
May 2018 – Sep 2018
Digital Marketing Specialist
Aug 2017 – Apr 2018
Digital Marketing Coordinator
Oct 2016 – Aug 2017
Sales Development Representative
Oct 2015 – Oct 2016
Accomplishments
13 accomplishments
Pipeline & Revenue
Port.ioFY'25
Pipeline Growth: $14M → $18M ARR
▲ +30% Pipeline Growth
Drove significant pipeline expansion at Port.io, growing from $14M to $18M ARR through targeted demand generation, content strategy, and improved sales-marketing alignment initiatives.
ARRPipelineRevenue GrowthSales Alignment
Brand & Positioning
Port.ioFY'25
Agentic Engineering Platform Category Creation
▲ Gartner Validated
Led the creation of a new market category — Agentic Engineering Platform — positioning Port.io ahead of the curve in AI-native developer tooling. Category was independently validated by Gartner, establishing Port.io as the definitive leader.
Category CreationAnalyst RelationsAIGartner
Fundraising & IR
Port.ioFY'25
Series C Pitch Deck & Marketing Due Diligence
▲ Series C Fundraise
Developed the Series C fundraising pitch deck and led all marketing due diligence, presenting brand narrative, GTM strategy, competitive positioning, and market opportunity to investors.
FundraisingInvestor RelationsSeries CGTM
Pipeline & Revenue
Novisto2023–2025
150%+ Revenue Growth in ~2 Years
▲ 150%+ Revenue Growth
Achieved over 150% revenue growth during a ~2-year tenure as VP Marketing at Novisto, scaling the ESG reporting platform through demand generation, strategic partnerships, and brand differentiation in a competitive and emerging category.
Revenue GrowthESGSaaSScale
Fundraising & IR
Novisto2024
$38M Series C Fundraise — Narrative & Pitch Deck
▲ $38M Series C
Crafted the fundraising narrative and investor-facing pitch deck for Novisto's $38M Series C round, articulating market opportunity, competitive differentiation, customer traction, and the company's long-term growth vision.
FundraisingSeries CInvestor RelationsESG
Pipeline & Revenue
NovistoFY'24–FY'25
$45M–$50M Pipeline Targets + 30% Efficiency Gain
▲ 30% Efficiency Gain
Built and managed pipeline generation programs targeting $45M in FY'24 and $50M in FY'25 while simultaneously improving marketing efficiency by 30% Y/Y through process optimization, tool consolidation, and improved attribution modeling.
PipelineEfficiencyOperationsAttribution
Marketing Operations
Novisto2024
45% CAC Reduction Year-over-Year
▲ 45% CAC Reduction
Reduced customer acquisition cost by 45% year-over-year at Novisto through rigorous attribution modeling, channel mix optimization, elimination of low-ROI spend, and tighter integration with the sales development process.
CACEfficiencyAttributionROI
Events
Novisto2025
300+ Person Global Customer Conference — Produced & MC'd
▲ 300+ Attendees
Produced and emceed a 300+ person global customer conference, managing all aspects of event strategy, programming, speaker curation, vendor coordination, logistics, and executive presentations from concept through execution.
Led the full corporate rebrand from ProntoForms to TrueContext, repositioning the company as a premium enterprise mobile platform. The rebrand directly contributed to the $150M acquisition by Battery Ventures by modernizing the brand narrative and elevating perceived value.
RebrandM&AEnterpriseBattery Ventures
Team Leadership
TrueContext2020–2023
$15M+ Demand Gen Budget & 6-Person Team
▲ $15M+ Budget Managed
Managed a $15M+ annual demand generation budget and led a high-performing team of 6 FTEs, overseeing all paid media, digital marketing, events, content, and marketing operations programs at TrueContext/ProntoForms.
Nearly doubled enterprise pipeline year-over-year while holding the marketing budget flat, achieved through smarter channel mix decisions, improved ICP targeting, and a newly implemented account-based marketing program focused on top-tier enterprise accounts.
ABMEnterprisePipelineEfficiency
GTM Strategy
TrueContext2021
Fortune 50 Johnson Controls Communications Program
▲ Fortune 50 Partnership
Developed and executed a joint communications program with Fortune 50 company Johnson Controls, including co-branded content, case studies, press coverage, and event activations that significantly elevated enterprise brand credibility and supported mid-market expansion.
EnterprisePartnershipFortune 50Johnson Controls
Brand & Positioning
TrueContext2022
Best Performance in Marketing — Best of Ottawa Business Awards
▲ Industry Award Winner
Received the Best Performance in Marketing award at the Best of Ottawa Business Awards, recognizing outstanding marketing innovation, campaign creativity, and measurable business results delivered at TrueContext/ProntoForms.
AwardOttawaRecognitionIndustry
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Open to VP Marketing and CMO opportunities at high-growth B2B SaaS companies (5-25M ARR).